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Bringing a PRODUCT & SERVICE to the marketplace.
• Creative Skills
• Intellectual Skills
• Artistic Skills
• Business Skills
- Organization
- Interpersonal Communication
- Negotiation
- Accounting
- Marketing
Freelancer - Sole Responsibility
Operacy
Getting work done
Getting ywork out into the marketplace
Gaining recognition from peers & public
Procure financial reward and sustain a livelihood
1 Prospect for Work
2 Present to Potential Client
3 Commission Offer = RFP
4 Proposal/Contract - Price, Legal Rights, Delivery Dates
5 Commission Receipt - Purchase Order, Commencement Check
6 Research, Concepts, Roughs
7 Presentation / Changes / Approval
8 Final Art
9 Approval / Delivery
10 Final Invoice
11 Tracking Payment / Final Payment
12 Samples
Time Management
• Creative/Productive Time
- Sketchbooks
- Research, Concepts
- Illustration
• Marketing & Sales Time
- Research Competitors, Clients
- Social Media: Website, E-mail (Constant Contact)
Portfolio (Instagram, Behance, Twitter),
Blog Case Studies
- Directed Promotion: Mail, E-mail
- Exhibitions
- Physical Portfolio
- Illustration Annuals & Publications
- Sales: Gallery & Online
• Business Management Time
- Work Environment
- Accounting: Checkbook (Quickbooks)
- Time Sheets
- Job Tracking: Time & Expenses
- Invoicing & Collections
- Expenses & Payment
- License, Taxes
- Insurance
Illustration Process/Methodology
- Illustration Brief
- Research, Brainstorm
- Conceptual Development: Review/Critique
- Illustration Roughs: Review/Critique
- Illustration Comps: Review/Critique
- Final Illustration Preparation/Delivery
Business Plan (Templates on Internet)
• Executive Summary (Write Last)
• Your Business
- Overview: Who are you?, What do you do?, Who you do it for?
- Copyright (Ownership)
- Usage Right (License)
• Your Product & Services
- Products to Sell / Commissions to Fulfill
- What Differentiates You from Competition?
- What areYour Benefits?
- Your product provides visual solutions to client-led problems
- Products to Sell / Commissions to Fuilfill
• Marketing Strategy - Research
- Your Market(s)
- Your Target Customer(s)
- Your Competitor(s)
- Your Pricing Structure
• Sales Strategy - Implementation
- Cold Calls
- E-mail (Constant Contact)
- Direct Mail
- Social Media: Website, Facebook Page
- Digital Portfolio: (Instagram, Behance, Twitter),
- Blog: Case Studies, Editorial
- Physical Portfolio
- Illustration Annuals & Publications
- Gallery Sales
- Online Sales (Big Cartel)
- Agent
• Operations
- Work Environment (Home, Shared Studio, Collective)
- Time Sheets
- Job Tracking: Time & Expenses
- Invoicing & Collections
- Expenses & Payment
- License, Taxes
- Insurance
• Accounting
- Checkbook (Quickbooks)
- Financial Forecasts: Receipts / Payments
- Financial Statements: Income / Expenses
- Cash Flow Projections
- Profit & Loss Forecasting
- Sales Forcasting
Taxes
• Sales Tax
- Product vs Service
• Income Taxes
- Income Tax (15% - $18-75K)
- Social Security Tax (6% Employer, 6% Employee =12%)
- Medicare Tax (1.5% Employer, 1.5% Employee =3%)
- State Tax (5% - Declared Personal Exemptions - You & Dependents)
Insurance
• Rental/Home Insurance w/ Business Rider
• Medical Insurance
• Life Insurance
• Disability Insurance
